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14th October 2012 11:33:00
Posted by Daniel J McLaughlin

T4 axed by Channel 4

Channel 4 has axed its T4 brand after 14 years. It will continue to be broadcast until December when it will be replaced by a new music-orientated format.

T4 began in 1998, and even launched its own festival called T4 on the Beach in 2005. Throughout its 14 years on air, it has launched the careers of presenters such as Dermot O'Leary, Vernon Kay and Nick Grimshaw.

With the channel's head of formats, Dominic Bird admitting that its popularity has diminished due to the 'digital revolution' T4 was moved from its slot on Channel 4 to sister station E4. Bird is reportedly looking for three music show pilots to air on Friday nights to replace T4.

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He announced:

"This is an incredibly exciting opportunity to develop a credible popular music show for Friday nights. The pilots reflect our continued ambition to provide our younger audiences on Channel 4 with a range of entertaining music content.

"In a landscape where Channel 4 now provides E4, the nation's most popular channel for 16 -34 year olds, T4 has been fighting incredibly hard to maintain the cut through it once enjoyed, and now is the right time to look at more appropriate ways to serve our younger viewers."

Celebrities took to Twitter to show their sadness at the show's axe.

Vernon Kay: "Very sad T4 is ending. The start of great things for many many people, in front of and behind the camera!!"

Jameela Jamil: "Yes. It is true and it is very sad... T4 will be closing its doors this year... This is probably what ol' nostradamus was ravin' on about."

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